FOR ESTABLISHED AND EMERGING BRANDS ALIKE

Your BRAND-LED, GROWTH MARKETING Co-Pilot.

 

Growth that feels elevated, community-driven and sustainable. We work with you to design marketing strategies that are on-brand, performance-driven and grow with your vision.

 
SEE OUR SERVICES

We are Allegory

We operate at the intersection of conversion strateGy, brand equity & TECHNICAL efficiency. From strategy to activation, we help you focus your TIME and BUDGET where it matters most.

 

With extensive experience across brand, content and performance marketing strategy, Allegory designs growth funnels that move beyond tactics alone. Through a holistic approach that considers the business, the brand, and available resources, we bring clarity to where your time and budget are best spent, turning complexity into focused, measurable results.

DOWNLOAD THE SERVICES GUIDE

BRANDS WE’VE HELPED GROW

Illustration of a vault door with the words 'Equality Fund' beside it.
Logo of JCI Institute with stylized initials JC and name.
LOA Skin logo with the tagline "The New Approach to Beauty"
Logo with the text 'MODERN CITIZEN' in black, stylized font.
Obakki logo
Logo for Quantum Careers Initiative with text 'Powered by the Quantum Algorithm Institute'
Slowspace logo
Logo for Venturous Counselling + Consulting with stylized text.
A black silhouette of a camera on a white background.

Allegory’s SIGNATURE FRAMEWORK for BRAND-FIRST GROWTH

  • BRAND

    We define positioning, story, and meaning so your business transforms into a brand that resonates.

    —

    Brand Story Building & Positioning

    Research & Whitespace Insight

    Brand Strategy

    Visual Identity

    Naming

    Creative Direction & Shoot Planning

  • CONTENT

    Content is what connects. We develop strategic multi-channel frameworks and messaging systems that turn your audience into a community.

    —

    Conversion Social & Content Strategy

    Community Building

    Email & Newsletter Building

    Content Pillars & Editorial Calendar Planning

  • Interior of a modern room with a round table, various chairs, a large window with sheer curtains, and artistic wall decor.

    PERFORMANCE

    Performance is where we design sustainable growth. Whether paid, organic, and conversion optimization, we’ll build the performance system that makes growth measurable and intentional, not chaotic.

    —

    Meta & Google Paid Ads

    Landing Page Optimization

    Conversion Rate Optimization

    Email & SMS Funnel Automation

    Lead Gen Campaigns

We create tailor made strategies that work for your band-width and business goals:

  • We define positioning, story, and meaning so your business transforms into a brand that resonates.

    —

    Brand Story Building & Positioning

    Research & Whitespace Insight

    Brand Strategy

    Visual Identity

    Naming

    Creative Direction & Shoot Planning

  • Content is what connects. We develop strategic multi-channel frameworks and messaging systems that turn your audience into a community.

    —

    Conversion Social & Content Strategy

    Community Building

    Email & Newsletter Building

    Content Pillars & Editorial Calendar Planning

  • Performance is where we design sustainable growth. Whether paid, organic, and conversion optimization, we’ll build the performance system that makes growth measurable and intentional, not chaotic.

    —

    Meta & Google Paid Ads

    Landing Page Optimization

    Conversion Rate Optimization

    Email & SMS Funnel Automation

    Lead Gen Campaigns

Growth SYNERGIZED with BRAND and Performance for real results.

  • Allegory Assessment

    Get an expert marketing strategy that is guided by data, led by story and driven by performance. We also polish off your most pressing to-do list item so you can start on the right foot.

    Find out more
    A closed silver MacBook laptop resting on a cream-colored surface, with an open book, a ceramic mug, and some papers nearby.

  • ACTIVATION Sprints

    Project-based marketing sprints that bring immediate relief to your business. So you can focus on your zone of genius and trust an expert to take care of the rest.

    Find out more
    Yoga studio with mats and exercise balls near large windows with greenery outside.

  • Marketing Leadership

    Like getting a fractional CMO without the ego, our Marketing Leadership partnership lets you embed in an experienced, senior marketer where you need it in your org.

    Find out more
    Tiffany Tang, founder of Allegory lounging on a beige leather chair, inside a bright room with large windows and white curtains.

  • ACCESS Membership

    A first-of-its-kind, strategic marketing membership that gives founders, leaders and lean teams the expertise, personalized support and community to launch faster, convert more, and grow without the cost of hustle.

    Find out more
    ACCESS logo at The Proper Santa Monica

And we deliver every time

SEE FULL CASE STUDIES & PRICING

Impact Driven Commerce Brand

700 high quality leads

Within one week of launching their site

Natural Beauty Brand

71% increase in sales

From evergreen email marketing

Global non Profit

63% increase in carts

And a 50% increase in monthly revenue

Hear it from them

  • “Allegory completed an audit of our performance marketing that helped us see immediate results and increase our conversions!”

    Tiffany was an incredible resource to our team - clearly identifying ways that we could optimize results & improve our annual strategy.

    TREANA PEAK | FOUNDER, CREATIVE DIRECTOR, OBAKKI

  • “I loved working with Tiffany. It's not even just the above and beyond that she offers, always; it's her style, her directness and honesty in what works and what doesn't, the way she takes the time to really personalize her work to your specific business.”

    Her suggestions are always on point and as someone who's really picky on aesthetics and wording, I never have any complaints on what she delivers. If you're looking to do ANYTHING marketing related, she's your girl. So grateful to have connected!"

    ABBY CHOW | CLINICAL DIRECTOR, VENTUROUS COUNSELLING

  • “Working with Tiffany has been incredibly supportive, innovative, and refreshing”

    Telling the story of quantum technologies is complex – a high-tech subject matter targeted to a wide, multi-faceted audience. From the first conversation on our organization’s needs to the multiple projects we have now worked on together; Tiffany has been focused on both the short-term and long-term needs of project deliverables and brings a strategic lens to all our projects.

    KELLY BEST | VP OF REVENUE, EXTERNAL RELATIONS & OPERATIONS, QUANTUM ALGORITHMS INSTITUTE

  • “Working with Allegory was a great experience for my small business. Tiffany helped me realize marketing can be effortless AND high-performing.”

    Thanks to her help, I now have ready-to-use templates and resources to take my business to the next level so I can focus on what I love doing.

    SANDRINE HEBERT-PELLETIER, CO-FOUNDER, VIBE LOUNGE

  • “Working with Tiffany gave us an abundance of knowledge and insight by creating a comprehensive strategy that matched our organizations nuanced needs and values”

    As we launched a transformational giving program and investment growth strategy, Allegory created a robust, targeting communications plan that demonstrated how deeply she had listened to our goals, concerns and aspirations.

    COMMUNICATIONS TEAM, EQUALITY FUND

Meet Tiffany

With over a decade of experience in brand, content and performance marketing, Tiffany has had the privilege to design growth strategies and lead projects from multi-billion dollar companies to start-ups.

What sets Tiffany apart is her unique experience as an expert integrative marketer. Starting her career in PR, she transitioned to luxury brand marketing before diving into agency life as a world-class performance marketer. This multi-disciplinary background has been the catalyst for creating Allegory in 2020. A brand-first, growth marketing collective that focuses on a holistic marketing approach that puts the human back in marketing while using technology to help founders and brands play bigger than their budgets. As your growth marketing co-pilot, Tiffany is passionate about helping brands grow their vision through integrity-led communication, expert marketing guidance and a solutions-focused mindset to help you stand out, convert audiences and cultivate a strong community.

About Allegory

Sign up to the take care of business newsletter for founders

Zero spamming, actionable advice on building a business that pours into your life, not burn you out and modern marketing tactics to keep you in the know.

 
 

Follow Allegory on Instagram

Allegory is a strategic marketing partner for founders and brand that care. Whether you're a team of one or operating with a full lineup of marketers, Allegory is here to help you realize your vision and navigate through growth, pivot and scale

A curated membership for those in their post less, do more era 🧈 COMING SOON
Meet the ACCESS amenities 🤫 Our upcoming membership community. Vetted, private, accessible but exclusive. For those who’d rather post less. Sign up via link in bio to be the first to know.