Marketing Leadership

Fractional cmo support without the ego

Whether it’s covering mat leave or testing out whether your organization needs this role full-time, our fractional CMO program keeps you flexible while delivering strategic leadership and implementation where you need it.

 
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Who this is perfect for

 

A CMO that EXECUTES TOO? Groundbreaking.

Whether you need a growth lead, CMO or whatever you want to call me, this is flexibility at its finest. Slot in a strategic leader who will give you expert direction but won’t hesitate to go in and build an automation or two when needed.

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YOU NEED A PARTNER

You’ve done a great job managing your marketing but you’re a founder and you need time to do what you’re best at. Tap in a CMO who’s in it with you and won’t mind implementing her strategies if we’re short on staff at the moment.

FILL THE GAP, FAST

Team changes are always hard to manage. Whether you’ve got a little one on the way (congratulations!) or scaling fast and wondering if you need this role full-time, hire a fractional leader to immediately get things sorted.

YOUR TEAM NEEDS HELP

Your team is awesome but they’re too in the weeds to see the bigger picture. You need someone who has seen it all and can guide your team and brand to fulfill your full potential. This way everyone gets off at 5pm.

No EGO

A lot of fractional CMO’s will get stuck on the title. Here, we’re more focused on what gets done. Fill a leadership position as needed with the expertise to fully step in and grow the role. Zero ego allowed.

Marketing Leadership

Senior-level marketing, without the full-time commitment.

 

For 6 months, we operate inside your business like a marketing leader: building strategy, hiring and mentoring team members, managing your channels, and reporting on performance in a way that actually moves the business forward. You’ll get KPI clarity, tighter operations, smarter spend, and a partner that’s in it with you.

 
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We do both

  • Women sitting on a sofa with a laptop in a bright room, smiling. Black and white photo.

    Consultancy

    Senior-level strategy, without the long lead times or overthinking.

    You’ll get clear, focused direction from someone who’s led across brand, performance, content, and growth. Who knows how to connect it all back to the business bottom line and focusing on what matters. Whether it’s defining KPIs, auditing channels, or actioning a 6-month roadmap, we help you see the big picture and act on it confidently.

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  • Blurred photo of a woman standing on a beige chair against a plain white wall, wearing a white top and blue jeans.

    Execution

    We don’t hand off a plan and disappear we get in the weeds with you.

    From mentoring your team to managing freelancers, building reporting dashboards or refining offers, we help implement what actually matters. You’ll always know what’s getting done, why it matters, and what comes next. This is fractional leadership that’s all about action.

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Trusted By

Black logo with a rounded arch shape and the words 'Equality Fund' in black text.
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Logo of LOA Skin with the tagline 'The New Approach to Beauty'
Text that reads 'MODERN CITIZEN' in uppercase letters with a modern font.
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The image features the text 'Quantum Careers Initiative' with a subtext that reads 'Powered by the Quantum Algorithmic Institute'.
A stylized letter 'S' composed of concentric circular lines, with the word 'SLOWSPACE' written below in uppercase letters.
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How it Works

And what to expect

See our case studies
  • A woman kneeling on a white shag rug, working on a silver MacBook on a low table, holding a beige ceramic cup, with a brown sofa and a window in the background.

    01/ Growth Marketing and Brand Strategy

    Decisive leadership and strategic direction from a marketing expert that works across brand, content and performance to build funnels, campaigns and teams that drive results. Whether it’s getting clear on our brand positioning to optimizing paid ads, you’re in good hands.

  • A light wooden desk with a silver Apple MacBook, an open magazine, a glass of water, a small espresso shot, and a black candle, with a stack of magazines, a stone vase, and miscellaneous items on top. A beige chair with a plaid blazer draped over it and a white fluffy blanket on the chair behind.

    02/Monthly Reporting + Planning

    Monthly reporting with strategic optimizations and planning to ensure every investment drives your business forward. We’ll implement the proper tracking and align on KPI’s to reach your goals while keeping you informed through data-led decision making.

  • A modern chair with a brown leather and chrome frame is placed in a beige room with curved wall niches, near a window with white curtains.

    03/ Team Management + Execution

    Embed Tiffany as your fractional leader and she’ll take on managing the team, agencies and freelancers, plus be a secret weapon when we just need to get something done. Building out a lead gen funnel? She’s got it covered while training your team to take over after offboarding.

  • 04/Network of Trusted Professionals

    04/ Network of Trusted Professionals

    Allegory also has a network of freelancers, agencies and experts who we can rely on. Consider this your own vetted referral system with Tiffany at the helm to ensure management of these relationships are fully taken care of.

  • A woman in a black sleeveless dress sitting on a beige sofa, smiling with her hand resting on her cheek, next to a closed laptop, in a room with wooden floor and textured frosted glass window.

    05/ Systems, Structures & Strategy Implemented

    Level up your marketing with the strategy, structure and systems to take you from where you are, to where you want to go. 6 months together to build, automate and train your team so you leave with a clarity that did not exist before.

  • “Working with Tiffany has been incredibly supportive, innovative, and refreshing”

    Telling the story of quantum technologies is complex – a high-tech subject matter targeted to a wide, multi-faceted audience. From the first conversation on our organization’s needs to the multiple projects we have now worked on together; Tiffany has been focused on both the short-term and long-term needs of project deliverables and brings a strategic lens to all our projects.

    KELLY BEST | VP OF REVENUE, OPERATIONS & EXTERNAL RELATIONS, QUANTUM ALGORITHMS INSTITUTE

  • "To date Allegory has benefited both my spa and product line more then if I were to have hired a full time in house associate"

    Tiffany has had a fundamental impact on our ability to create and implement a professional digital marketing strategy. Having an experienced professional create, implement and analyze digital marketing and social campaigns was previously only available to large scale companies working under high budget retainers and campaign budgets.

    CELINE TADRISSI, FOUNDER, CELA & HAMMAM SPA

  • "With this freed up time, we are able to focus our attention to other parts of our business, so it’s one less thing for us to worry about!"

    As the owners of a business with multiple locations, we are so grateful to have the Allegory team as our partner to help us oversee marketing. This impressive team has helped us to expand our reach to clients and has provided us with many ideas and insights to help grow our business.

    JENNIFER DOAN + LIZ PHAN, CO-OWNERS, BARE WAX & SUGAR BOX

  • “Working with Tiffany gave us an abundance of knowledge and insight by creating a comprehensive strategy that matched our organizations nuanced needs and values”

    As we launched a transformational giving program and investment growth strategy, Allegory created a robust, targeting communications plan that demonstrated how deeply she had listened to our goals, concerns and aspirations.

    COMMUNICATIONS TEAM | EQUALITY FUND

For pricing, deliverables, and case studies download our services deck

Ready to get going? Download our services guide for all the information you’ll need and book a call so we can get to know you and build you a custom proposal.

We’re excited to meet you.

 
 

If you’re ready FOR A REAL MARKETING PARTNER, this is your next move.

Flexibility at its finest. I’ll bring the marketing expertise, strategic direction and implentation skills, so your business can grow without the costs and development plans needed for a full-time hire. Book a call so we can get clear on what support looks like for your business and build a customized plan around it.

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FAQ’s

  • Heck yes! Depending on the role I’m filling, team bandwidth and what needs to get done, I’m more than happy to roll up my sleeves and implement parts of the plan. Leadership is about strategy but we’re not above doing the work to make sure we execute the great strategies we’re building.

  • It is highly recommended that you have a team but not entirely necessary. Depending on the size of your company and the scope, our Marketing Leadership program can include building out your marketing organization to prep for bringing on a team. Book a call so we can chat about what works best for your business.

  • Whether the title is “growth lead”, CMO, “brand strategist” or “performance manager”, we’re not fussy about titles here. Embed on a senior marketer where you need it and know that this role will be take care of and expanded. We’re experts across core competencies in modern marketing and have a network of experts for anything that might require extra hands.

  • 6 months is our minimum commitment for the marketing leader program. We only take a few brands in this capacity to ensure we have the dedicated bandwidth to do an excellent job. If you require more time, that’s amazing! We can always extend our time together as needed.

  • Not only are we filling a role, we’re setting you up for success after we offboard. You can expect a sound strategy, reporting to track what’s working and what’s not, plus systems and funnels already optimized and built during our time together. We’ll also train your team and leave you with a library of standard operating procedures so you’ll know exactly how to maintain what’s been done. Have a question? You’re on the roster now — shoot me an email!

  • The role and scope is dependant on the size, stage and team structure your business currently is in. That will determine investment. Book a discovery call and get your custom proposal so you can make an informed decision on what works best for your business.